Primephonic launches classical music course delivered over a 10-week period ‘designed to take the aspiring beginner to certified aficionado’. The digital course, called Ludwig, is designed for the millions of people who enjoy listening to classical music, but do not know where to start. According to the streamer, many find classical music an intimidating genre with a myriad of composers, works, opus numbers, and genres. As a result, more than half of British people who say they enjoy classical music barely listen to it. And more than half of them wish they knew more about the genre.
Primephonic continues, ‘Many books have been written over time to help the ‘serious classical beginner’, but this is consistently met with two problems: (1) Reading about music is unnatural in itself; music is to be listened to, not read about. And (2) nearly all these books have a scientific approach, which only serves to deter, rather than encourage, the classical beginner.
Ludwig course content
- A weekly podcast telling the story of classical music piece by piece, era by era, allowing the user to learn about the historical context alongside the music itself.
- 3 email lessons per week, direct to your inbox, covering key stories and trends in classical history – always accompanied by something to listen to.
- Specially curated playlists to get started on the must-know composers, genres and styles
- Free access to the Primephonic app, offering unlimited access to the largest classical catalogue in the world in 24-bit lossless FLAC.
After completing the course, the serious beginner will understand the key periods, composers, and works throughout the genre’s rich history. More importantly, they will have the confidence to explore and discover the music that they like among the hugely varied world of classical music.
Primephonic CEO Thomas Steffens said, “Classical music has, so far, not benefited from the digital revolution. Major streaming services like Spotify have major issues with classical music. Over the last three years we have built Primephonic, the best classical music streaming service for those who already know their fair share of classical. But, to ensure the genre’s survival amidst the digital revolution, we also need to make it more accessible for those with less knowledge about the genre, especially since the education system has dramatically lowered coverage of classical music in its curriculums. The launch of Ludwig is, therefore, the next step in our mission to create a better future for classical music.
From the very beginning, we have worked tirelessly to make a genre traditionally associated with elitism more accessible to the masses. That is why we created a storytelling-based product that is 100% digital and has a flexible set-up; the subscriber can decide how time per week to spend on the training.”
Ludwig is available here.
Primephonic now has over three and a half million tracks from 170,000 artists and 2,400 labels and is considered the world’s largest specialist library of classical music. Primephonic offers its users a high audio quality, dedicated classical search and recommendations, more background information, and a fairer pay-out to artists.
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