UPDATE: 30/04/2020 – Latest version of the iOS app has added new Shuffle and SIRI features.
Edit Shuffle Stations feature
- Available for Premium listeners
- Select which stations you want to play on shuffle
Siri on iOS
- Ask Siri to add music to your collection or for a specific playlist: “Hey Siri, add Hotel California to my collection on Pandora.” (Premium listeners only)
- Tell Siri you like or dislike the current song.
- Even more personalized discovery to help you find and listen to the music you love.
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Pandora redesigns its mobile app to add Dynamic Personalization and new discovery features to ‘unlock a new world of music, podcasts and unique content’ according to a recent announcement by the streamer.
The new Pandora mobile app introduces new features like ‘For You’, a personalized, dynamically-updating discovery feed that serves up custom-curated music and podcast recommendations for each user throughout the day, ‘Pandora Modes’ station customization feature and a simplified navigation interface for greater ease of use. The new features are starting to roll out now and should be available to all Pandora mobile users over the coming weeks.
Chris Phillips, Chief Product Officer & Head of Technology, SiriusXM/Pandora said, “The new Pandora mobile app connects listeners across all tiers of service to our massive selection of on-demand music and podcasts, personalized content, and unique audio entertainment like never before. Now, all Pandora listeners can enjoy endless and effortless personal discovery across Artists, Stations, Playlists, Albums, Songs, Podcasts, and more.”
New features on Pandora mobile app
‘For You’ personalized discovery feed
A personalized, dynamically-updating discovery feed that serves up custom-curated music and podcast recommendations for each user throughout the day based on their unique listening histories, day of the week, or even time of day. Recommendations include music, new podcasts and new releases by favourite artists based on listening history.
Listeners on Pandora’s free ad-supported and Pandora Plus tiers can access Pandora content recommended by ‘For You’ via the ‘Premium Access’ feature, which unlocks a free Pandora Premium listening session for users after viewing a short video ad.
For You creates ‘modules’ of personalized recommendations for each user based on categories like Moods, Decades, and Artists on the Rise. Over 35 different For You modules will roll out in the coming months, with more to come.
Modules appear dynamically in each listener’s feed based on their unique interests, the things they engage with on Pandora the most, and their likes and dislikes based on what they’ve ‘thumbed-up’ or ‘thumbed-down’. Pandora’s Music Genome Project personalization technology now has over 100 billion ‘thumbs’ of listener data, allowing Pandora to better understand its users.
‘Pandora Modes’ station customization for mobile
Pandora Modes lets users customize the listening experience on their favourite Pandora Stations on mobile after the feature was trialled on the web platform. With Pandora Modes, users can have more control over the kinds of songs that are played on their Pandora Stations with selectable ‘modes’ like ‘Crowd Faves’ (hear songs within your Station that are most liked by other listeners), ‘Artist Only’ (hear songs only by the Station artist), and ‘Discovery’ (hear more songs by artists who don’t usually play on this Station).
Easy-to-use bottom navigation
Pandora’s mobile app has its navigation bar moved to the bottom of the screen for greater ease of use, making it even simpler for users to access their favourite music and podcasts on-demand, enjoy personalized and content, or discover new favourites on ‘For You’.
The enhanced mobile app builds on recent upgrades including Podcasts on Pandora, the AI-driven Voice Mode smart assistant and recent new iOS features like Dark Mode and seamless integration with Siri.
Pandora is the most popular music streaming app in the US, providing an audio entertainment experience to millions of listeners each month with its proprietary Music Genome Project and Podcast Genome Project technology. Pandora is available via its mobile app for iOS and Android, the web, and integrations with thousands of connected products. Its parent company, SiriusXM is the world’s largest audio entertainment company reaching more than 100 million people with its audio products.
