Over half of young Americans don’t have a radio set in their home according to The Infinite Dial 2022 survey from Edison Research and sponsored by Wondery and Art19. In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just under one-in-three Americans age 12 and older reported not having a single radio in their home. Two years later, that number is now 39%. Fourteen years ago, only 4% of respondents said they had no radios at home.
Perhaps not surprisingly, the numbers are particularly acute among younger people. Fully 57% of respondents age 12 to 34 reported having no radios at home.
Larry Rosin, Edison Research President said, “Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers. However, the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.”
Many radio companies believe the smart speaker brings the radio ‘back into the home’ and data on smart speaker penetration amongst US listeners will be presented when The Infinite Dial 2022 survey is published later this month.
