Music streaming drives success for Rap and Reggaeton artists in US

Music streaming drives success for Rap and Reggaeton artists in US according to the Digital Media Association (DiMA) which has published the Top 2020 Streaming Lists. Breakout rap and reggaeton artists continue to dominate year-end ‘most streamed’ and ‘best of 2020’ lists with artists Roddy Ricch, Lil Baby, Bad Bunny, and Megan Thee Stallion among those with the highest streaming numbers. Additional findings from the review of the year-end lists of DiMA member organizations include:

• Music fans continued to embrace streaming in 2020, connecting with top artists such as BTS, Drake, J Balvin, and Cardi B across a range of platforms as streaming allowed consumers to access and engage with the music they love despite social distancing guidelines.
• In a continuing trend since 2019, major rap and reggaeton artists benefit from streaming platforms’ ability to expand their reach across genres and connect with a broader range of fans who are discovering their songs via increasingly curated playlist and discovery features.
• Songs such as The Weeknd’s “Blinding Lights,” Roddy Ricch’s “The Box” and Tones & I’s “Dance Monkey” were among the tracks that appeared on multiple ‘Most Streamed Songs’ lists from the major streaming platforms.

Top 2020 Lists Across Streaming Platforms

Apple Music

• Most Streamed Songs

1. The Box – Roddy Ricch
2. Blinding Lights – The Weeknd
3. Dance Monkey – Tones and I
4. Rockstar – Da Baby, ft. Roddy Ricch
5. Life is Good – Future, ft. Drake

• Most Streamed Albums

1. Please Excuse Me for Being Antisocial – Roddy Ricch
2. My Turn – Lil Baby
3. Shoot for the Stars Aim for the Moon – Pop Smoke
4. Eternal Atake – LUV vs. the World 2 – Lil Uzi Vert
5. Over It – Summer Walker

Amazon Music

• Most Streamed Artists

1. Taylor Swift
2. Ed Sheeran
3. Justin Bieber
4. The Beatles
5. Ariana Grande

• Most Requested Songs Via Alexa

1. Savage Love (Laxed – Siren Beat) – Jawsh 685 & Jason Derulo
2. WAP – Cardi B, ft. Megan Thee Stallion
3. ROCKSTAR – DaBaby feat. Roddy Rich
4. Mood – 24kgoldn, ft. Iann Dior
5. Savage – Megan Thee Stallion

Pandora

• Top Thumb Hundred Songs

1. WAP – Cardi B, ft. Megan Thee Stallion
2. The Box – Roddy Ricch
3. Laugh Now Cry Later – Drake, ft. Lil Durk
4. Savage – Megan Thee Stallion
5. Rockstar – Da Baby, ft. Roddy Ricch

Spotify

• Most Streamed Artists

1. Bad Bunny
2. Drake
3. J Balvin
4. Juice WRLD
5. The Weeknd

• Most Streamed Songs

1. Blinding Lights – The Weeknd
2. Dance Monkey – Tones & I
3. The Box – Roddy Ricch
4. Roses Imanbek Remix – Imanbek and SAINt JHN
5. Don’t Start Now – Dua Lipa

YouTube

• Top US Artists

1. YoungBoy Never Broke Again
2. Lil Baby
3. Juice WRLD
4. Rod Wave
5. Bad Bunny

• Top Music Videos

1. Life Is Good – Future, ft. Drake
2. Gooba – Tekashi 6ix9ine
3. We Paid – Lil Baby x 42 Dugg
4. Walk Em Down – NLE Choppa, ft. Roddy Ricch
5. WAP – Cardi B, ft. Megan Thee Stallion

DiMA is the leading organization advocating for digital music innovations and represents the world’s leading music streaming companies – Amazon, Apple Music, Google/YouTube, Pandora and Spotify.

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