Most podcast listening is at home with 67% of total daily podcast consumption in the US according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space it shows how much music the average American listens to in a typical day using a nationally representative sample of those aged 13+ surveyed in Q4 2024.
Besides the reality that people spend by far the most amount of their time at home, the at-home environment offers a variety of listening devices including smart speakers, internet-connected TVs, and computers, in addition to mobile phones. Since so many shows now have video components, at-home listeners can view podcast video on screens larger than their mobile phones. Qualitative research by Edison Research shows that podcast listeners can listen while they multitask at home.
Following home, at-work contributes 16% to the overall daily listening time to podcasts. The car, often thought of as prime podcast real estate, captures 11% of daily listening time. The researchers theorized that because people often take short drives during the day including quick trips to the store, or school, or on errands, that those short trips might not be conducive to becoming fully engaged with a podcast.
Finally, 6% of listening happens in various other locations, such as gyms, grocery stores, or while walking.
