Manchester Arena, a SMG Europe flagship venue, is partnering with DEEZER, to allow visitors to access exclusive content curated by DEEZER.
Manchester Arena welcomes over 1 million fans every year and is one of the busiest music venues in the world. As the Arena’s streaming partner, DEEZER will curate and create a selection of relevant focused playlists with special content. These playlists will be available on the Manchester Arena website, accessible via customer emails and social media. They will help fans get in the mood ahead of gigs, and discover new bands which one day may play on the Arena’s stage, and relive the experience after attending the gig.
Phil Moore, DEEZER’s VP of Northern & Southern EMEA commented, “Our partnership with Manchester Arena makes music fans’ experience much richer by providing relevant and exciting content and connectivity. We want to encourage people to discover even more amazing music, both before and after they see their favourite artists.”
James Allen, General Manager for Manchester Arena, said, “We are proud of our partnership with DEEZER, it is such a natural fit bringing together two key growth areas of the music industry and highlights our dedication to enhancing customer experience. We are excited to be paving the way for greater connectivity with the installation of a brand new DEEZER-sponsored WiFi system, which will be operational this autumn across the whole arena for music fans to enjoy.”
The introduction of the DEEZER-sponsored WiFi later in the year will enable visitors to broaden their music experience. The three year DEEZER and Manchester Arena partnership will begin October 2018.
DEEZER’s sponsorship of the Manchester Arena comes a month after partnering with the SSE Hydro concert hall in Glasgow.
