JioMusic and Saavn integrate to create South Asia’s largest music platform with a catalogue of more than 45 million songs and award-winning original content. The merged JioSaavn service integrates JioMusic, India’s most popular music app, and Saavn, India’s leading global over-the-top platform. This follows the recent purchase of Saavn by Reliance Industries Limited owners of JioMusic in March of this year.
The new integrated JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone, as well as www.jio.com/jiosaavn. JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Jio is India’s largest digital services network with over 252 million subscribers.
With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.
The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of the launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.
Speaking on the launch of JioSaavn, Akash Ambani, Director, Reliance Jio, said, “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”
JioSaavn will continue to build on Saavn’s ground breaking Original Programming and artist development platform, Artist Originals (AO). Saavn’s Original Programming, develops, markets and distributes original audio entertainment with exclusive production and distribution of some of India’s most popular audio podcasts, like ‘#NoFilterNeha‘, ‘Thank You For Sharing’, ‘Take 2 with Anupama and Rajeev’, ‘Talking Music’ and ‘Kahaani Express with Neelesh Misra’.
History of JioSaavn
Founded in 2007 as Saavn, JioSaavn is South Asia’s largest digital music streaming service and is globally available offering 45 million tracks in 15 languages. The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music.
In 2016, JioSaavn expanded its content offering into Original Programming, a selection of original, non-music audio programs that range from Bollywood to comedy and storytelling to cricket. In early 2017, JioSaavn introduced Artist Originals (AO), an original music programme releasing and marketing tracks and albums by South Asian artists, songwriters and producers from around the world.
