JD Sports launches a multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app. JD-X offers 21 bespoke streaming channels with specific playlists and genres, including the main Live channel featuring DJs, guest artists and other exclusive content.
The 21 channels focus on genres and activities popular with the JD audience, such as UK Reppin’ – featuring tracks from the stars of the UK Grime and RnB scenes. There are other playlists to listen to when in the gym or out running.
JD-X is part of the sportswear giant’s customer experience initiatives and the JD-X 24 hr music and entertainment service is part of a larger programme of added benefits designed to enhance the experience of JD consumers. This includes unlimited next day delivery, priority access to exclusive events, early product launch access and other ‘money-can’t-buy experiences’.
JD Sports is working with multichannel production company Immedia on the 24-hour service using its DreamStream X technology, a global platform which enables brands to launch and develop custom music and entertainment channels and other interactive communications. With Immedia providing language-specific channels on a global basis, there are plans for JD-X to be available in other European countries too.
