Interest in orchestral music increases for under 25s in UK fuelled by streaming platforms such as Spotify and YouTube according to new research by the Royal Philharmonic Orchestra (RPO). Almost three quarters (73%) of British adults have an active relationship with orchestral music from going to concerts, streaming music online to learning an instrument. However, amongst those under 25, the proportion rose to 83%, dispelling notions that orchestras are the preserve of older people.
Orchestral music survey highlights
- Three quarters (73%) of British adults have an active relationship with orchestral music, rising to 83% of those aged under 25.
- Almost half (46%) of under 25s now listen to orchestral music via streaming, compared with 15% of over 65s.
- Live concerts remain the cornerstone of orchestral engagement, with a quarter of young people attending a concert when possible
- Under 25s twice as likely than the national average to be learning a musical instrument, while one in eight would say they have a ‘good knowledge’ of the genre.
New media is now playing an important role with almost half of the young people polled (46%) listening to orchestral music on streaming platforms such as Spotify or YouTube, making it the most common way younger people engage with orchestral music. By comparison, this was three times greater than the proportion of over 65s.
Both BBC Radio 3 and Classic FM saw significant increases in audience numbers in the past year, with the latter increasing its younger audience by 59,000 (aged 10-24). The RPO research shows that, nationally, more than a third of adults enjoy listening to orchestral music on the radio (35%).
The live experience is a cornerstone of young people’s engagement with orchestral music, with a quarter (24%) of under 25s saying they attended a concert from time to time, slightly higher than the average of 21% across all ages. Under 25s were almost twice as likely as the national average to be learning or have learnt a musical instrument (22% vs 12%), while one in eight (12%) consider themselves to have a ‘good knowledge’ of the genre having studied music in some way (5% national average).
Ways in which people are engaging with Orchestral Music
| Ages 18-25 | National average | |
| Streaming sites / YouTube | 46% | 28% |
| While watching TV/films or playing computer games | 34% | 38% |
| On the radio | 26% | 35% |
| Live performances | 24% | 21% |
| I am learning/ have learned to play a musical instrument (including the piano) | 22% | 12% |
| On CD or vinyl | 14% | 26% |
| I studied music and have a good knowledge of the genre | 12% | 5% |
| Not Engaged Listener (NET) | 17% | 27% |
James Williams, Managing Director at the Royal Philharmonic Orchestra commented: “In 2020, it is easier than it ever has been to access and enjoy a wide range of music. Technology is playing a huge role in shaping the future of how people engage with orchestral music. At the Royal Philharmonic Orchestra, we see it as an essential role to respond to this change and to evolve and develop – be it through online content to programme notes that appear live on your phone. Indeed, last year we reached around 17m people worldwide through Spotify alone, and these numbers continue to grow each year.”
