Indie artist streams double on Napster’s 100 most streamed artists growing from 15% in 2015 to 33% in 2019 according to a recent blog posting. Latest data from the streamer shows that its subscribers are streaming songs and albums by indie artists more frequently helping more listeners discover music outside the mainstream.
Indie artists are also seeing this trend and are feeling optimistic.
Eva Walker, The Black Tones, said, “With a ton of hard work and good people to help you navigate, it’s very possible to be a successful independent artist with a good living. Napster provides that opportunity to be super connected to listeners and also to collaborators. The world is truly your oyster as an indie musician.”
The ‘optimism index’ at indies hit its highest level this year, according to an annual membership survey conducted last month by Merlin, a group representing more than 2,000 independent labels and music companies. 85% of its members were optimistic about the future of their businesses, coinciding with their digital income swelling thanks to streaming.
Keola Kama, Napster’s Director of Label Relations and Licensing, said, “We’re thrilled about this data and believe the trend shows Napster has a unique user base looking to dig deeper into music and are willing to explore outside of the mainstream. The rise of indie artists on Napster also demonstrates our commitment to offering programming for emerging and independent artists with the same level of promotion such as above the fold programming and bespoke marketing campaigns usually only afforded to well-established commercially successful artists.”
A 30 day free trial of Napster is available and further details can be found here for US customers. UK customers go here.
