iHeartMedia is to acquire Radiojar, a cloud-based audio playout platform and add the company to its RCS software subsidiary. Radiojar is a cloud-based audio playout platform, which allows broadcasters to seamlessly combine broadcast radio and other audio platforms such as music streaming and podcasts, delivering high quality audio experiences more effectively and efficiently. The Athens, Greece-based company was purchased by iHeartMedia, Inc. subsidiary RCS which is the world’s leading provider of broadcast and webcast software, serving more than 14,000 broadcast, digital, TV, cable and satellite music companies worldwide.
Radiojar’s technology will allow iHeartMedia and other RCS clients to easily combine or parse individual audio elements such as DJ voice tracks, music and broadcast spots to create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere.
As part of the acquisition, Radiojar will also continue to provide tools that allow independent podcasters, radio stations and individuals to instantly create their own radio stations and broadcast from anywhere in the world.
“Because we lead in all audio categories and understand the entire landscape, from broadcast radio to streaming radio to podcasts, we are always looking for next-generation technologies and services that can complement the overall audio ecosystem,” said Rich Bressler, President, COO and CFO for iHeartMedia, Inc. “We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience. These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums including digital stations and podcasts.”
Philippe Generali, President and CEO, RCS, said, “In the near future, using cloud-based technology, it will be possible to launch a brand-new radio service across broadcast and digital within minutes of the original idea. The ultimate ‘pop-up’ radio station, if you will.”
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