Global streaming volumes grew 15.1% in first half of 2024 according to a recent report from Luminate, the entertainment data and insights company that powers Billboard Charts. Growth in US streaming was up 8% on this time last year with growth in all core genres, led by Latin music.
Physical music continued to be popular with key new releases from the likes of Taylor Swift, Beyoncé and Billie Eilish, the first half of 2024 saw an organic evolution in regards to feeding super fans’ appetites with multiple versions of physical products. In fact, the Top 10 best-selling albums of the year so far saw an average of seven different vinyl variants per title.
Digital downloads continued to decline.
Key metrics from the Luminate Midyear Music Report
- Global On-Demand Streaming: Audio
- 2023 1.98 Tn
- 2024 2.29 Tn (+15.1%)
- US On-Demand Streaming: Audio
- 2023 616.5 Bn
- 2024 665.8 Bn (+8.0%)
- US Digital Album Sales
- 2023 9.2 million
- 2024 8.3 million (-10.3%)
- US Physical Album Sales
(includes Vinyl LP, CDs and Cassettes)
-
- 2023 23.8 million
- 2024 24.7 million (+3.8%)
- Canada On-Demand Streaming: Audio
- 2023 63.4 Bn
- 2024 70.7 Bn (+11.4%)
- Canada Physical Album Sales
(includes Vinyl LP, CDs and Cassettes)
-
- 2023 1.55 million
- 2024 1.59 million (+2.1%)
The 2024 Luminate Midyear Music Report is free to download here and is available either as interactive pages or a 64 page PDF containing detailed analyses of countries and genres plus Global, US and Canadian album and singles charts.
![Podcast listening in US grew 20% in 2022 with the weekly listening average increasing from 2.7 hours in 2021 to 3.8 hours in 2022 according to Triton Digital. Triton Digital’s U.S. Year-End Podcast Report provides key insights into the growing US podcast landscape over the course of 2022. Key findings from the U.S. Year-End Podcast Report Podcast listening continues to grow, with a 20% increase in downloads in 2022. The average listener downloaded more than one hour more of content per week in 2022, in comparison to the prior year. Both Apple Podcasts and Spotify are leaders in where podcasts are consumed. Spotify has more listeners, but Apple has more total downloads and downloads per listener. Mobile remains the key podcast listening device. Smart speaker podcast listening has declined, returning to pre-Covid levels. News, Comedy, and True Crime remain the largest podcast genres. Significant consumption of back catalogue episodes exists, although varying by genre. Amongst the facts contained in the report, it now takes an average weekly download of 490K to make the top 51-100 position in the Podcast Top 100 chart and over 3 million downloads to get into the top 25. On average there were 226 million podcast downloads in the US with NPR News Now being the number 1 most downloaded podcast of the year. Rachel Maddow Presents: Ultra was the top performing debut podcast of the year, launching in October with the highest number of downloads and listeners during a debut month. The report found that monthly podcast listeners are younger than the general population and are more likely to be male. They also tend to be more affluent, better educated and more diverse with 15% more Hispanic and 9% more Black/African American listeners than the general population. The complete 27-page report which is free can be obtained from Triton Digital here. Recent articles of interest [icon name="file-alt" style="solid" class="" unprefixed_class=""] US women want more female oriented podcasts [icon name="file-alt" style="solid" class="" unprefixed_class=""] Spotify reveals its 2022 Wrapped podcasts [icon name="file-alt" style="solid" class="" unprefixed_class=""] Podcast listening among US Latinos hits record high SOURCE: Triton Digital - Podcast listening in US grew 20% in 2022.](https://www.hiresaudio.online/wp-content/uploads/2023/01/Podcast-listening-in-US-grew-20-in-2022-feat-326x245.webp)
