Germany had 213 Bn streams in 2023 according to figures by the BVMI from data compiled by GfK Entertainment. This was 12% more than 2022 when 191 billion streams were achieved. Within five years the number has almost doubled; In 2019 there were 108 billion views. If you add up all the data since the start of recording in 2013, the streams now add up to over a trillion.
According to the released figures, current music is the most popular era of streaming music: With a share of 52%, productions that have been released since 2020 accounted for more than half of the streamed volume last year. Just under a third (30%) came from tracks from the 2010s, followed by the 2000s which accounted for 8%. The previous decades made up 10% of the total streams.
National acts such as Ayliva, Luciano and Nina Chuba were particularly well like with nine of the ten most streamed artists with titles from this decade being German-speaking.
Dr. Florian Drücke, CEO of BVMI noted the continuing disparity between streaming and radio plays. He said, “Nine of the ten most streamed artists with songs from the 2020s are German-speaking. In view of this obvious popularity, many radio stations continue to have to ask themselves why German-language titles are not played to a similar extent – there are four titles in the Top 100 Airplay Charts 2023.”
Dr. Mathias Giloth, Managing Director of GfK Entertainment said “Music streaming via the various platforms has become firmly established in people’s everyday lives, is continuing to soar – and has even grown somewhat more strongly in 2023 than in the previous year. New records from acts like Udo Lindenberg, Apache 207 and Taylor Swift, as well as newcomers like Nina Chuba, impressively prove this. The playlists were particularly hot at Christmas, with a record set last Christmas Eve, the day with the most streams of all time – almost 830 million.”
