Germans stream 107 Bn tracks in 2019, a 36% increase over the 79.5 Bn streams in 2018 and nearly double the 56.4 Bn streams in 2017 according to BVMI, the German music industry association. The figures compiled in association with GfK Entertainment also revealed that Christmas Eve and New Year’s Day produced record breaking streaming numbers.
Dr. Florian Drücke, Chairman of BVMI, said, “More than one hundred billion audio streams in Germany in 2019 – this is not only a milestone, it also shows the ongoing considerable dynamics in this segment and thus the acceptance by music fans: Within only two years, since 2017, music streams have almost doubled. Streaming continues to expand its position, but at the same time the other usage formats remain relevant, and our members’ offerings continue to range from vinyl to the cloud.”
Dr. Mathias Giloth, Managing Director GfK Entertainment added, “Music streaming is popular across all genres – and the playlists were running hot, especially at Christmas time. Again, new records have been set on 2019’s Christmas Eve and New Year’s Eve as the days with the highest number of streaming to date with 431 million and 407 million streams respectively. At the beginning of the year, the daily number of streams was still under 250 million in some cases. This shows that enormous leaps are still possible in the format that has been part of the official German charts since 2014.”
In the category ‘Most streamed song of a day’, “All I Want For Christmas Is You” by Mariah Carey is now in the lead. The song got 3.2 million hits on 24th December and “Last Christmas” by Wham! also almost broke the 3 million mark on Christmas Eve and is now in fourth place in the ranking of the most streamed songs within 24 hours. On second and third place, there are two rap tracks: “Ronin” by Bushido & Animus and “Tilidin” by Capital Bra & Samra. The streaming figures are based on advertising-based and paid music streams with a length of 31 seconds or more.
