Fans around world are listening to more music than ever according to a recent study by IFPI, representing the recording industry worldwide. Engaging with Music 2023 measured how 43,000 people across 26 countries, the largest study of its kind and was conducted between August and October 2023.
Engaging with Music 2023 report highlights
- We’re listening to more music than ever – people spend 20.7 hours on average listening to music each week (up from 20.1 hours in 2022). That’s the equivalent of listening to an additional thirteen three-minute songs per week in 2023.
- We’re engaging with music via more methods – 79% of people think there are more ways to listen to music than ever before (up from 76% in 2022). On average people use more than seven different methods to engage with music.
- There is high awareness of AI among music fans, but almost all think human creativity must be respected.
- 79% agree that human creativity is essential to the creation of music.
- 74% of people with awareness of AI’s music capabilities agree that AI should not be used to clone or impersonate music artists without authorisation.
- The audio streaming market continues to grow, led by subscription audio
- 73% of people say they listen to music through licensed audio streaming services (subscription and ad-supported).
- +7% – There was growth in time spent listening to music on subscription audio streaming services.
- Pop is still the most popular genre in the world, with people identifying over 700 genres they typically listen to. Local genres are more and more in demand.
- 57% of people say it’s important to them that they can access music that comes from anywhere in the world – 65% among 16-24s. On average, fans worldwide listened to more than eight different genres of music.
- Music is hugely important for our mental health and well-being.
- 71% say music is important to their mental health.
- 78% say music helps them relax and cope with stress.
- Unlicensed music is still a significant issue.
- 29% use unlicensed or illegal ways to listen to or obtain music.
As trailed recently, for the first time, this year the report includes a section dedicated to artificial intelligence (AI) as generative AI technology’s rapid advancement continues to present both opportunities and challenges for the music community and artists. What is clear is that fans deeply value authenticity – nearly eight-in-ten music fans (79%) feel human creativity remains essential to the creation of music.
For fans aware of generative AI’s ability to take and copy existing artists’ repertoire, authorisation for the use of any artist’s music is seen as absolutely non-negotiable: 76% feel that an artist’s music or vocals should not be used or ingested by AI without permission. Further, 74% agree that AI should not be used to clone or impersonate artists without authorisation. The vast majority of fans also support the need for transparency, as 73% agree that an AI system should clearly list any music that it has used.
The full report Engaging with Music 2022 can be downloaded here. IFPI have also produced a two page infographic which can be downloaded here.
