SoundCloud is to partner with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes and Hercules, to integrate SoundCloud’s music catalogue into their leading DJ performance software. The integrations will enable able DJs to live mix SoundCloud streams of original tracks, DJ sets, mixes, and more in high quality using a SoundCloud Go+ subscription and professional DJ performance software.
To support the integrations, SoundCloud has added higher quality audio streaming to SoundCloud Go+, its premium content subscription offering. All content uploaded to SoundCloud in a high bitrate or lossless format will be available to stream at 256kbps AAC. Subscribers can opt-in to higher quality streaming by going to their SoundCloud settings under ‘streaming quality’.
Integrations with Native Instruments, Virtual DJ, DEX3, Mixvibes and Hercules will begin rolling out in 2019, with the Serato integration rolling out in a forthcoming release.
“Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level. Through these partnership, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use every day.”
Native Instruments, the developer of TRAKTOR products, has over 500,000 users and Pedram Faghfouri, Director of Products, Traktor added, “we’re pleased to continue pushing the boundaries of what’s possible with digital DJing and look forward to sharing more on this integration early next year.”
SoundCloud Go+ gives listeners access to 190 million tracks from more than 20 million creators around the world, with offline sync, no advertising, and 256kbps AAC audio streaming – all for $9.99/€9.99/month. SoundCloud Go+ is available through SoundCloud’s existing apps on the iOS App Store, Google Play or SoundCloud’s website here.
