Deezer rebrands and updates its apps with a new logo and user experience inviting its users to ‘Live the music’. In a recent announcement the streamer said it was, ‘…reinventing itself as an experience services platform, with expression and connection as guiding principles to help artists, fans and partners to be and belong through music. To highlight the transformation and recharge people’s emotional connection to the brand, Deezer is refreshing its visual identity.’
Jeronimo Folgueira, CEO, Deezer, said “We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo, while showcasing how our product is evolving into a platform where people can experience and live the music in a way that cannot be found anywhere else. Love for music, and helping people be and belong through music have always been at the heart of Deezer, and it is time for us to embark on this new journey where we reinforce that commitment to fans, artists and partners.”
Maria Garrido, CMO, Deezer added, “Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest. It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music.”
Screenshots of the Home and Moods pages showing the new logo and user experience are below.
