Deezer launches AI playlist creator in a global beta launch allowing subscribers to create custom playlists with a simple text prompt. 5% of Deezer’s paying subscribers, selected at random, will now be able to let their imagination run free and create new playlists from text prompts that describe desired moods, genres, decades, activities and anything else that comes to mind.
Alexandra Leloup, VP Product at Deezer said, “We’re excited to bring this AI-powered feature to Deezer users around the world. Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music.”
Playlist with AI is the latest example of how Deezer uses AI to enhance recommendations and the overall user experience across its platform. Other examples include Deezer’s signature feature Flow, where users can create a perfect mix based on moods and genres, as well as SongCatcher that allows you to recognize and register a song you don’t know the name of.
