Country Music listening increases in the US with daily listening up 8% in the second half of 2019 according to a recent report from the Country Music Association (CMA). The CMA has launched a new Country Music consumer research dashboard called TRENDWATCH which is a monthly snapshot of ‘key music engagement behaviours’.
Karen Stump, CMA Senior Director, Market Research said, “The fact that Country Music is garnering more daily listeners means we are connecting more frequently with our audience. We’re converting casual listeners to more engaged listeners.”
Country Music listening in numbers
- Daily listeners among the Country audience increased overall by the end of 2019 up from 25% in May to 27% by the year’s end. This is an 8% lift in daily listeners among the audience nationally.
- The shift in more daily listeners is most evident among 18- to 34-year-old and 50- to 64-year-old Country listeners. The number of daily listeners among these two demographics saw larger increases, while also seeing more shifts away from the number of occasional listeners – a potential indication of converting listeners in those age demographics to more engaged fans.
- The average Country Music listener spends roughly 50% of their music listening time tuning into Country although listening shares can vary by platform, demographic and geographical factors.
- The Country audience size held steady across 2019 with one in two adults tuning in to Country Music at least on a monthly basis. At the end of December 2019, 27% of fans listen to Country Music every day.
The data was collected from May to December 2019 and CMA members can get monthly updated TRENDWATCH data via email.
The Country Music Association (CMA) was founded in 1958 and was the first trade association formed to promote a single genre of music. CMA started with 160 members and has now grown to more than 7,500 industry professionals around the world representing every aspect of the business.
