Canada hits more than 2 Bn streams in one week according to MRC Data, the global provider of data and analytics to the entertainment and music industry and published by Music Canada.
Patrick Rogers, CEO of Music Canada said, “Two billion on-demand audio streams in a week is a huge accomplishment for Canada’s music marketplace. This number includes streams from licensed services like Spotify, Apple Music, Amazon and TIDAL. These services provide music fans with on-demand access to more than 70 million licensed songs – a level of access that is leading to more music being played and consumed than ever before.”
“The 2 billion data point from MRC Data isn’t just a number. It’s a benchmark that reflects how much Canadians love and value music,” continued Rogers. “This new benchmark also demonstrates the incredible growth that the recorded industry has undergone over the past decade. These streams came from licensed, on-demand music services which means that the creators behind this music are being compensated.”
Rob Jonas, CEO P-MRC Data said, “A little over two years ago Canada reached 1.5 billion weekly audio streams, and we are pleased to share that the country has quickly achieved another major milestone with 2 billion weekly audio streams. With the Canadian audio streaming market currently up over 12 percent year over year from 2020, we certainly expect to see more record weeks in the future.”
When looking deeper into these impressive streaming numbers, Pop, Rock, Rap, Country, and Alternative Rock had the highest volume increases over the past few years, helping Canada reach the 2 billion weekly audio streams milestone.
