Boomplay does licensing deal with Warner Music adding Warner Music’s extensive catalogue of more than one million songs to its users in ten countries – Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. Boomplay currently has 5 million songs in its catalogue with 42 million users. Claiming to be Africa’s largest music and streaming and download service this deal follows on from Boomplay’s recent licensing arrangement with Universal Music Group in November 2018.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
Joe He, CEO of Boomplay, says: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.”
Last year was a good one for Boomplay, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version of its app in December 2018. With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa.
