BMW Music service ‘Powered by Napster’ will be providing European BMW car owners a premium music audio experience which is integrated into their vehicle with no setup, login or extra devices required.
BMW Music will bring its on-demand music and audio service to BMW owners in Germany, France, UK, Italy, the Netherlands, Austria, Switzerland and Spain. Drivers and passengers now have easy one-click access to more than 60 million songs and 20,000 audiobooks through the vehicle’s entertainment system. The integration also allows the ability to browse artists, albums, songs and genres through touch, specialized gestures or voice.
Bill Patrizio, President and CEO of Rhapsody International, the owners of Napster, said, “Quality and performance are values that Napster and BMW share. We knew just another music service wouldn’t be enough because BMW customers demand a premium, differentiated experience. This teamwork with the BMW product division in Munich, Germany showcases what is possible with connected car entertainment by integrating streaming music and audio into the driving experience in a very contextual way.”
BMW Music features
- Direct access to the largest audio catalogue in the world, with more than 60 million songs and 20,000 audiobooks.
- Direct streaming via the built-in SIM card at no additional cost, without having to use your smartphone.
- The service does not consume any of the customer’s personal data allowance.
- Identify songs heard on the radio and add it to your favourites.
- Drivers can keep their eyes on the road by using simple hand gestures or voice to navigate their listening selection.
- No time-consuming registration, no login and no extra device required.
- BMW customers can sign up for a free 3 month trial of BMW Music when purchasing a new car.
- The price for a full year of BMW Music service is 89 Euros.
- The BMW Operating System 7.0 is core to the integration of the BMW Music service.
Rhapsody’s Powered by Napster service offers companies a full suite of technologies and solutions that includes media streaming and download infrastructure, applications, personalization, recommendations, rights management, customer billing and royalty calculation capabilities.
