Americans continue to listen to radio for 37% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. The chart above shows the Q3 2023 data for the Share of Ear Audio Dial, which shows the percentage of daily listening that Americans age 13+ spend with each type of audio.
Changes since Q2 2023
- Podcasts gained one point to another new all-time high of 11% of all daily time spent with audio by those age 13+ in the US
- AM/FM Radio (which combines over-the-air with listening to radio stations via their streams) is up one point. AM/FM Radio was down one point in Q2, so essentially AM/FM Radio is flat compared with Q1 2023
- Streaming Music is up one point
- Owned music (listening to CDs, vinyl, owned digital files, etc.) dropped two points
AM/FM Radio makes up the largest share of listening, accounting for 37% of daily time with audio among those age 13+. The vast majority of that listening (32 percentage points) is to AM/FM over-the air signals. Streaming music takes the next largest share at 19%, followed by YouTube for music and music videos (not the streaming service YouTube Music) at 14%, podcasts at 11%, SiriusXM at 8%, and owned music at 5%. Music channels on TV, such as Music Choice, make up 3% of daily audio consumption, and Audiobooks make up the final 3%. Other sources account for less than 1% of listening.
