Amazon Music hits 55 million subscribers globally with subscriptions to Amazon Music Unlimited growing by more than 50% last year alone. Amazon Music grew nearly 50% year-on-year across the US, UK, Germany, and Japan and has more than doubled in recently added countries such as France, Italy, Spain, and Mexico. In the second half of 2019, Amazon Music also launched in Brazil and introduced Amazon Music HD, its high quality audio streaming option, as well as an ad-supported service tier in the US, UK, and Germany.
Steve Boom, VP of Amazon Music, said “We’re proud to reach this incredible milestone and are overwhelmed by our customers’ response to Amazon Music. Our strategy is unique and, like everything we do at Amazon, starts with our customers. We’ve always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs. As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond.”
Amazon Music features
- Amazon Music HD gives customers in the US, UK, Germany and Japan can stream the highest-quality audio from $12.99/month
- Prime members have access to two million songs at no additional cost to their membership, and for only $7.99/month or $79/year can upgrade to Amazon Music Unlimited.
- The Single device plan gives customers a subscription to Amazon Music Unlimited at $3.99/month to access more than 50 million songs on their Fire TV or Echo device.
- The Family plan allows six family members to access Amazon Music Unlimited for $14.99/month, or $149/year for Prime members.
- Customers who do not yet have a Prime membership, or a subscription to Amazon Music Unlimited, can listen to an ad-supported selection of top playlists and thousands of stations for free on their favourite devices.
According to Consumer Intelligence Research Partners (CIRP) there were 112 million Amazon Prime members in the US at the end of 2019 which gives Amazon plenty of scope to expand its streaming growth. CIRP estimates that that Prime members account for approximately 65% of Amazon shoppers in the most recent quarter.
For further information on Amazon Music go here.
