A1 Telekom Austria and Deezer form music partnership to give unlimited music and podcast access to A1 customers across Eastern Europe and Austria. The new co-branded music service called A1 Xplore Music by Deezer will allow 8.5 million A1 customers in Austria, Slovenia and Bulgaria access to Deezer’s 56 million music tracks and podcasts from around the world. The launch is the first step in a partnership between the two companies and A1 Xplore Music by Deezer will launch in additional A1 Telekom Austria Group countries in early 2021.
Gernot Rasch, Group Director & Operations, A1 Telekom Austria Group said, “With today’s launch of A1 Xplore Music by Deezer we support our Group strategy in regards to entertainment and new services. We see entertainment and the associated music offering as one of several new growth areas and the numbers prove us right. According to Goldman Sachs, 1.15bn people will pay for music streaming by 2030.”
Global service, local curation
This partnership is the first multi-country European partnership between a telco operator and a music streaming service of its kind. A1 customers across multiple European countries will have access to both specially curated A1 Xplore Music playlists including local and global content from Deezer.
The service also includes unlimited access to all of Deezer features and content for A1 customers including:
- Channels, collections and playlists made by A1 and Deezer editors – Fans can explore and discover new music and entertainment content by theme, category or genre.
- Flow – Deezer’s signature feature that serves up an endless mix of current favourites and new music. Recommendations are based on Deezer’s algorithm, user’s personal preferences and editorial recommendations.
- Daily mixes – Personal compilations of up to 40 songs based on the personal taste of each user.
- Discovery – New music recommendations every week based on algorithm and the listening habits of users
- Lyrics – Lets music fans look up words to songs and sing along
- Songcatcher – in-app song recognition tool that identifies tracks that play around you and lets you easily add them directly to your collection.
- Shows tab: Direct access to all of Deezer’s podcasts including Deezer Originals. Users have access to 15 categories and sub-genres including: music, self-help, cooking, history, business news and talk shows.
New and existing A1 customers can sign up for A1 Xplore Music by Deezer directly with their local providers such as A1 Austria or an A1 Group provider within the CEE region.
