Spotify launches Reels Charts

Initially in Mexico and Brazil

20/07/2023
Spotify launches Reels Charts
Spotify launches Reels Charts

Spotify launches Reels Charts in a collaboration with Instagram to release Reels Charts for the first time in Brazil and Mexico, where the world’s most fervent music consumers are, according to IFPI.

According to a recent blog post by the streamer, ‘The brand-new Reels Chart will showcase the 50 most popular songs from Instagram Reels each week. It will live as playlists on Spotify in Mexico and Brazil and feature the most popular tracks in the Instagram Reels universe. Beyond being a window into the most popular songs on Instagram, this new feature will also be an important tool for helping artists reach a broader fan base, bringing creators and fans closer together, and facilitating connections.’

How are the most popular songs from Reels calculated

  • Songs most used in Instagram Reels creations
  • Songs with the biggest growth in views in Instagram Reels
  • Levels of engagement on Instagram Reels
  • Overall consumption on Instagram Reels

This new tool is designed to keep fans in the loop with the latest trends. No details are available regarding the possible expansion of this feature to other countries.

Recent articles of interest

  Gen Z Americans discover podcasts through social media
  New survey highlights why music fans love streaming
  TIDAL users can now share playlists with profiles
  Gen Z in US spend more time with music

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