Deezer updates its Flow discovery feature to include both moods and genres as well as adjusting the balance between listening to favourites and discovering new music.
Music fans can now not only get recommendations that match their current mood, but also choose a genre they want to explore. The AI-powered in-app genre Flow wheel will display 6 genres (out 32 currently available) based on what you have listened to recently. Another addition to the next generation Flow is the ability to choose how your endless mix is composed, be it with a majority of favourites or new discoveries.
The new Flow allows you to make even more out of your personalized music experience on Deezer, no matter what mood you’re in, genre you’re into at the moment, or if you’re in a pure discovery mood.
Alexandra Leloup, VP Core Product, Deezer said, “Flow is one of Deezer’s most unique and appreciated features, and I’m very happy that we can present this evolution to our users today. With over 120 million tracks on Deezer, we know it can be a challenge to choose what to listen to and find new favourites. Flow is the simplest solution and with a single click you’re taken on a personalized musical journey either based on your state of mind, or the genre you’re into at the moment.”
Flow combines both human curation and machine learning, by analysing your listening history, what you like and what you don’t, to generate a mix suited to your tastes.
The introduction of moods for Flow in 2021 was a huge success and it quickly became clear that there were differences in the favourite musical moods in Deezer’s biggest markets. In 2022 (and so far in 2023), German and French people’s favourite mood in Flow was Motivation, while Brazilians loved the Party mood the most. With the addition of genres and the ability to adapt the discovery experience in 2023, Flow can now deliver the perfect musical mix for every occasion and help anyone keep their playlists fresh with new discoveries.
