Pandora launches new Hip Hop Forever station to honour the first ever Hip Hop History Month. November has officially been recognized by the United States Senate as Hip Hop History Month, and to commemorate the very first iteration of this annual celebration of hip hop music, Pandora is launching a brand new station to take fans on a journey through the decades of the genre. The new station, entitled Hip Hop Forever, will feature four artist-curated modes highlighting hip hop music from the 80s through today.
From coast to coast, subgenre to subgenre, Pandora will honour the iconic musical artists who made hip hop one of the most popular art forms in the entire world. Each decade of hip hop history will have its own featured Mode on the Hip Hop Forever station, hosted by trailblazing artists who will walk listeners through their favourite songs and stories from that time. The Modes feature commentary from Kid n Play, Doug E. Fresh, Slick Rick, Naughty By Nature, Ghostface Killah, Lil Jon, Soulja Boy, Drumma Boy, BIA, Wale, Latto, Don Toliver, Lakeyah, Rich the Kid, and Hitmaka.
J1, Pandora’s Senior Director of Hip Hop said, “Hip Hop has become bigger than just a genre of music, it’s pop culture and a lifestyle. Working directly with artists to present their music and hear them tell their stories was fun, enlightening and an honor. We’ve been able to create something that hip hop fans will not find anywhere else.”
Earlier this year, the Senate unanimously voted to officially recognize November as Hip Hop History Month. The legislation notes that hip hop is a genre that “transcends many different ages, ethnicities, religions, locations, political affiliations, and socioeconomic statuses, which demonstrates the melting-pot quality of hip hop art and culture.”
Hip Hop Forever is a part of Pandora’s Artist Takeover Modes in which leading artists choose a mix of their favourite songs and provide commentary on their selections.
Listen to Hip Hop Forever on Pandora here.
