Spotify celebrates Mother’s Day* in US with a special playlist for moms and publishes the results of a survey of 3000 moms in Australia, Canada and the US. The findings show how they are navigating the new normal and how music and podcasts are playing a role. Of mothers surveyed, 78% have used music to connect with their kids in the past month, while a third say they’ve listened to podcasts with their kids for fun, education, or even as a break from screen time. An example is Story Pirates, a podcast featuring stories by kids for kids, which has seen a 39% boost in Spotify streams since March.
How do Moms listen to music during the COVID-19 crisis
- 81% of those surveyed say they’re juggling at least one other task while streaming their favourite music or podcasts. If you are looking for something new to stream while multitasking, check out the ‘Listening Together’ artist-created playlists in Spotify’s Home Hub to find music for any task.
- More than 40% of moms said they’ve started dance parties in the last month on their own or with their families. The Dance Pop playlist has the hits you need to get the party started.
- Mom’s genre of choice? For 38% it’s pop, while 14% are rocking out to rock, and 13% are riding off into the sunset with country jams. Plus, since quarantine began, 30% of moms report having a catchy earworm stuck in their heads. Some of those songs include “Savage” by Megan Thee Stallion, “When I Was Your Man” by Bruno Mars,” Adore You” by Harry Styles,” Thinking Out Loud” by Ed Sheeran, and “Raise Your Glass” by P!nk!.
- If you had your very own podcast, who would your dream co-host be? 35% said it would be their own mom, BFF, or grandma. If you’re looking for a parent-child duo for inspiration, check out fashion designer Cynthia Rowley’s show Ageless, co-hosted by her daughter Kit.
- About a third of moms say they’re escaping to their bedrooms to listen to music or opting for a solo walk. Some moms (34% of respondents) say they’ve hopped in the car to drive to nowhere just to blast a few songs in solitude. If the windows-down, wind-in-your-hair vibe sounds like your thing, Spotify have a playlist just for that. Another option for Spotify Premium Family Plan subscribers is Spotify Kids, which allows children to explore audio with you or on their own – or enjoy kid-friendly audio handpicked for them.
- 67% of those surveyed say they are taking each day as it comes with 30% describing their mood as ‘frustrated,’ another 30% said they were ‘anxious,’ and 35% said they’ve cried along to a song in the last month. At this unprecedented time, it’s important that those who take such good care of their families also take care of themselves. Moms can check out Daily Wellness for a personalized mix of motivational podcasts, and feel-good music to help create a little ‘me time’ in their routines.
*Note: Mother’s Day in the UK was held on the 22nd March this year – the fourth Sunday of Lent – as Christians would visit their ‘mother church’ – a tradition which started in the 16th century and is why it is also called Mothering Sunday. The US version of Mother’s Day was first celebrated in 1908, when Anna Jarvis held a memorial for her mother at St Andrew’s Methodist Church in Grafton, West Virginia.
