Spotify refreshes New Music Friday playlist with a global rebrand for its 8 million followers according to a recent blog post. Spotify’s New Music Friday playlist is a curated selection of the most anticipated new tracks of the week with 8 million followers globally and over 3.5 million in the US. The revamped playlist, which has 43 versions worldwide, will continue to serve as a destination for listeners who want to discover new music from both established and emerging talent. Spotify will be supporting the relaunch with a major social campaign.
Jeremy Erlich, Spotify’s Co-head of Music, said “Spotify is excited to be debuting a fresh new look for one of our most loved and influential playlists, New Music Friday. Our playlist has long been considered a destination for discovery and an important springboard for artists and their new music, and we are thrilled to be providing a newly revamped version so fans worldwide can continue to come and discover great new music every week, bolstered by our expert editorial voice.”
New Music Friday, which originally debuted in 2014 as ‘New Music Tuesday’ before switching in 2015, has become one of the most popular and eagerly anticipated playlists on Spotify, a one-stop shop for discovering tomorrow’s top hits and superstars.
The playlist is also a powerful resource for artists to use to reach new audiences and expand fan bases. Artists from all genres, from Billie Eilish to Tones and I to SZA to Lil Tecca, have seen catapulting success from their inclusion on the playlist. These artists, along with Lizzo, DaBaby, Sech, Swae Lee, and others, saw their streams skyrocket to at least 10 times the amount of streams as the previous year just one year after their first appearance on New Music Friday.
