Steinway & Sons, award winning makers of pianos, have launched an Apple Music Curator Profile which will contain Steinway’s official playlists and a rotating monthly ‘Steinway Select’ playlist exclusive to Apple Music which will introduce millions of listeners to the best of piano music.
The ‘Steinway Select’ playlist, refreshed monthly, will feature the finest new and classic performances across genres. The profile will also feature a mix of classical, jazz, popular, and mood-based playlists alongside several ‘Steinway Immortals’ playlists. Other Apple–exclusive content will include playlists curated by the extensive roster of Steinway Artists, along with digital album releases drawn from the Steinway & Sons record label ‘showcasing artists and repertoire with the goal of bringing the most pristine captured sounds of the world’s finest piano to the largest audience possible’.
Steinway & Sons has officially joined the Apple Music curator program, comprising Steinway-curated playlists and content, many exclusive to Apple Music. In a statement the company said ‘This mutually beneficial relationship will enhance Steinway’s existing customer experience and allow them to reach a previously untapped market of Apple Music listeners. The iconic Steinway brand will serve as a beacon to listeners into the vast worlds of classical and jazz piano music, providing guideposts for the best in performance and sound quality.’
Ron Losby, Steinway & Sons CEO, said, “We are thrilled to add our 165 years of heritage, quality and music to Apple’s world-class streaming service.”
Steinway have been making pianos since 1853 and the company remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world.
