Deezer integrates with TikTok’s Add to Music App giving music fans the opportunity to save music they discover on TikTok to Deezer. TikTok is well known for being as a place to discover both new and catalogue music, constantly creating viral trends which drive music listening on streaming services. Add to Music App was designed to help music fans capture songs that they love on TikTok in the moment of discovery, and to easily save the song to their preferred music streaming service to enjoy whenever they like.
The feature will appear as a button that says Add Song next to a track name at the bottom of a TikTok video in the For You Feed, inviting users to save the song to the music streaming service of their choice. The first time a user presses the Add Song button, they can choose to save it to Deezer.
The track will then be saved to a default playlist on Deezer. Following the first use of the Add to Music App feature, Deezer will then become the default music streaming service for future track saves. Users can also use the Add to Music App feature from an artist’s Sound Detail Page.
Michael Kümmerle, Global Head of Music Partnership Development, TikTok said, “Add to Music App has already been responsible for hundreds of millions of track saves, and billions more streams on music streaming services. We are really excited that our new partnership with Deezer will give millions more music fans the opportunity to use this feature to save and enjoy the music that they love, and for artists around the world to benefit from it.”
Matthieu Gorvan, Chief Product and Technology Officer at Deezer, said, “Discovering a new favourite song is a magical moment and we’re dedicated to helping Deezer users hold on to that experience. Wherever you find your latest obsession, we want to make sure it is effortless to add it to your playlists and explore more from the same artist. By creating a seamless integration between Deezer and social platforms, we help fans turn brief encounters with music into lasting connections, wherever they discover music.”
