TikTok fuels music discovery
TikTok fuels music discovery according to a recent report that was commissioned by TikTok and prepared by Luminate, the entertainment data and research company. The report sets out to consider the impact that TikTok and its users have on the music industry in terms of music discovery, consumption, and contribution to industry revenues. It is a quantitative analysis of the impact of the app and the unique role that TikTok and its users play in […]