Deezer introduces sponsored playlists
Deezer introduces sponsored playlists to allow advertisers to ‘take over’ editorial playlists to promote their brands and get closer to millions of Free subscribers. According to Deezer, ‘Brands can choose to exclusively sponsor any of Deezer’s popular, curated editorial playlists that fit their offering and target audience. The chosen playlist will feature a large image of the company across the header, along with a link to their website and dedicated audio adverts.’ Emilie Proyart, VP […]