Streaming price war hots up in India
Streaming price war hots up in India as Apple Music is the latest streamer to reduce its prices to ₹99/month (£1.10) from ₹120/month following price cuts by local music streaming services, JioSaavn and Gaana. JioSaavn and Gaana are well established and currently account for about half of India’s music streaming market. India has the world’s second largest smartphone market and the potential market for music streaming is huge. The country has seen both Spotify and […]